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MARKETING
We live in a world of products, rampant consumerism and ads everywhere you look. They’re in your email inbox, on your social media feeds, on billboards when your driving and your free Spotify account in between songs. There are businesses everywhere vying for attention and consumer awareness. Coffee, clothes, food and services. A consumer is not at a loss of options. Competition is fierce these days.
Marketing is the playing field that determines success or failure. Your growth is dependent on the quality of your products or service. But it is also determined by your ability to get in front of the consumer. To connect and engage. This is why a solid digital marketing strategy is your most useful tool. The best road to success is paved with strategy.
When it comes to marketing there is no one size fits all formula. There are many aspects to take into account. Your market, their personality, your personality. The things that differentiate you from the competition. We love to investigate and strategize the best course of action for your brand. We are determined and driven to create your success. Building long term sustainable growth for you is what makes us love what we do.
Build your brand visibility with Search Ads.
Can you cast a wide net with laser focus on the right prospects? Yes, and we can help. Ads on search engine results pages, like Google, reach a targeted audience in a big way, by taking over the entire screen on mobile devices—where more than half of all searches start.
ONLINE ADVERTISING
Online advertising can be a tricky thing. Gone are the days of newspaper ads and the dinosaur, the Yellow Pages (remember that?) or a TV commercial if you had the budget. Digital is the landscape now. When done wrong it is a huge waste of time and money. When done right it allows us to engineer results, connect with our audience and find new audiences. It allows us to engage and connect. When done brilliantly it gives us brand evangelists that love a brand for its unique personality.
It allows us to test, target and really see what works. We can quickly pivot. Cutting away what doesn’t work, and plowing forward on what does. Different businesses and brands are better suited for different platforms. We know the best places to start for your business. In our conversations we uncover your audience. We brainstorm to find new targets to open your business to new clients. But most of all we inspire growth, and we inspire you to think big.
SOCIAL MEDIA MARKETING
Twitter, Facebook Instagram, Pinterest. Each has a character all its own. Twitter for short blurbs of content in a fast paced ecosystem. Pinterest for curation and beauty, but also to discover new products. Instagram as a visual lifestyle channel. And Facebook as a blend of all of these. A great social media marketing strategy explores the strength of these platforms in relation to your brand. Wonderfully different ways to express your brand identity. To connect and share the facets of a distinct brand.
Social Media Marketing isn’t about selling. It is about discovering your audience. Being a part of their daily lives. Making them smile and laugh, think deeper or to inspire them. This connection leads to sales. It leads to devotion. Social Media is about finding the common ground, and about your audience knowing that you share their values and their tastes. It’s about creating a culture and a cult of personality around your brand.
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